Responsible Selling & Marketing
Our policies
To reinforce our commitment to treat our customers fairly, we comply with strict measures on governance, assurance, data protection, complaints handling and mis-selling.
Guided by the Financial Services Authority's approach, we aim to set industry standards through our brand promise to be The Right Partner and through our Outserve Plus programme.
As financial products and services become more sophisticated, it is increasingly important to sell the right products to the right customers. To minimise the risk of selling a customer an inappropriate product, we make sure that our people have the skills and knowledge to recognise product suitability. We also make every effort to explain our more complex products and their risks to customers in our literature and face to face.
Quick facts
Our 'loyal and positive' score in the annual survey has increased to 83% in 2006.
Outserve Plus
Outserve Plus aims to delight customers with the quality of our service. It is designed to help us create the capacity for sustainable growth by achieving operational excellence throughout Standard Chartered and embedding a culture of continuous improvement in customer service.
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